Service Marketing Book PDF

Services marketing is a specialised branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.

Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services and professional services and trade services.

What are the 7p’s of service marketing?

• Product
• Price
• Place
• Promotion
• People
• Process
• Physical evidence

Service Marketing Types

1. Internal marketing
2. External marketing
3. Interactive marketing

Download the Service Marketing Book in PDF format or read online for free using direct link provided.

Pay Attention

If the Free download link of the Service Marketing Book PDF is not working or you are feeling any other issue with it, then please report it by Contact Us If the Service Marketing Book is a copyrighted material which we will not supply its PDF or any source for downloading at any cost.

Alternate Links for Service Marketing Book PDF

You can also visit the official / source website to download the PDF from following links: https://ebooks.lpude.in/

• • Ikigai PDF Book in English
  • Big Data Black Book PDF Download
  • SP Bakshi English Book PDF
  • Total Productive Maintenance Book PDF
  • Business Intelligence Book PDF