Ethics in Advertising PDF

Ethics in Advertising PDF Download Free. In this article, we are providing you Ethics in Advertising Book in the English Language is available to download from the official website at www.ddegjust.ac.in or download using the direct link below our read also Trane PDF Manuals Free Download

Ethics in Advertising PDF

Pages 364
Size 10.7 MB
Language English
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Ethics in Advertising PDF

Ethics refers to a set of moral principles that guide a person’s conduct or activity. Advertising refers to a form of communication between a buyer and seller.

This is the definition of ethics in advertising. It refers to a set of clearly defined principles that govern how communication takes place between the buyer. The most important feature in the advertising industry is ethics. Although advertising has many positive aspects, there are still some issues that do not match the ethical standards of advertising.

An ethics ad is one that doesn’t lie or make false or fraudulent claims and that meets the limit of decency.

Advertisements are often exaggerated, and there is a lot more puffing. Advertising seems to lack an understanding of ethical norms or principles. They aren’t able to discern between right and wrong.

All these points should be considered by advertisers. Advertisers need to take control of their advertising and:

  • Design self-regulatory codes for their businesses that include ethical norms and truth, decency, and legal points
  • Track the activities and get rid of ads that don’t comply with the codes.
  • Inform the customers about the self-regulation codes of the company
  • Pay attention to complaints made by consumers about product ads.
  • Transparency is key to the success of your company and organization.

All the above will lead to:

  • Making the company responsible for all its activities
  • It will lower the likelihood of being criticized or regulated.
  • This will build customer confidence and make customers trust the company’s products.

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